Samar store is a store with a variety of products, in the fields of fashion, jewelry and household appliances. This project is located in Velenjak, Tehran. This store is a dynamic collection in the field of introduction young designer, so we chose narration as a concept, ’Samar’ as a store name and line as a visual symbols of the concept . By following each line we reach different function and formed different space. Micro-Cement coating, neutral lighting and the graphic signs show the narration concept of project.